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Changing Planes

Name: Changing Planes
Brand: Taylor & Francis Ltd
SKU: 19886301
Price: 194.39 EUR
Availability: InStock
Author: Stephen Holloway
ISBN: 9781138615823

Stephen Holloway

Language

English

Book Hardback

Libristo code: 19886301

Publishers Taylor & Francis Ltd, August 2018

Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While t... Full description

Libristo code: 19886301

476 b

194.39 € VAT included

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Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.

This work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.