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CB

Language EnglishEnglish
Book Paperback
Publishers Cengage Learning, March 2026
Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you p... Full description
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Learn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It’s not just a textbook, it’s a smarter path to success in your course.

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About the book

Full name CB
Author Eric Harris
Language English
Binding Book - Paperback
Date of issue 2026
Number of pages 400
EAN 9798214052489
Libristo code 49833183
Publishers Cengage Learning
Weight 856

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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