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Cause for Change - The Why and How of Nonprofit Millennial Engagement

Language EnglishEnglish
Book Paperback
Book Cause for Change - The Why and How of Nonprofit Millennial Engagement Kari Dunn Saratovsky
Libristo code: 01261107
Publishers John Wiley & Sons Inc, February 2013
This title is a nonprofit leader's guide for engaging millennials in all aspects of a nonprofit orga... Full description
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This title is a nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization. Written by Millennials about Millennials, "Cause for Change" examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. It examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money. It explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within. "Cause for Change" profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

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About the book

Full name Cause for Change - The Why and How of Nonprofit Millennial Engagement
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 240
EAN 9781118348260
ISBN 1118348265
Libristo code 01261107
Weight 364
Dimensions 179 x 234 x 17
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