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Campaign 2000

Name: Campaign 2000
Brand: Rowman & Littlefield
SKU: 04905225
Price: 145.89 EUR
Availability: InStock
Author: William L. Benoit
ISBN: 9780742529137

A Functional Analysis of Presidential Campaign Discourse

Language

English

Book Hardback

Libristo code: 04905225

Publishers Rowman & Littlefield, September 2003

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages a... Full description

Libristo code: 04905225

357 b

145.89 € VAT included

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Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.