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Business Relationships for Competitive Advantage
Managing Alignment and Misalignment in Buyer and Supplier Transactions
Language
English
English
Book
Paperback
This book provides the first summary and critical appraisal of the thinking that currently informs t...
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Libristo code: 12045657
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This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
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About the book
Full name
Business Relationships for Competitive Advantage
Author
A. Cox, Chris Lonsdale, J. Sanderson, Glyn Watson
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
246
EAN
9781349514410
Libristo code
12045657
Publishers
Palgrave Macmillan
Weight
454
Dimensions
140 x 216 x 15
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