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Business-Driven Research & Development

Managing Knowledge to Create Wealth

Language EnglishEnglish
Book Hardback
Book Business-Driven Research & Development Ashok S. Ganguly
Libristo code: 04599384
Publishers PALGRAVE MACMILLAN, June 1999
Aiming to demonstrate how science and technology can be managed in order to meet well-defined busine... Full description
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Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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About the book

Full name Business-Driven Research & Development
Author Ashok S. Ganguly
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 202
EAN 9780333776506
ISBN 033377650X
Libristo code 04599384
Publishers PALGRAVE MACMILLAN
Weight 476
Dimensions 140 x 216 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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