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Business Communication Essentials

Language EnglishEnglish
Book Hardback
Book Business Communication Essentials Dominick Pereira
Libristo code: 18034647
Publishers Larsen and Keller Education, June 2017
This book attempts to understand the multiple branches that fall under the discipline of business co... Full description
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This book attempts to understand the multiple branches that fall under the discipline of business communication essentials and how such concepts have practical applications. Business communication is the language that is practiced by employees, the administration and management in order to fulfill organizational goals and bring profits to the company. It incorporates topics like customer behavior, brand management, reputation management, marketing, advertisement, event management, and public relations, etc. This text is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of business communication essentials. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.

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About the book

Full name Business Communication Essentials
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 321
EAN 9781635490558
ISBN 1635490553
Libristo code 18034647
Weight 962
Dimensions 203 x 276 x 19
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