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Building Your Direct Mail Program (The Excellence
Language
English
English
Book
Paperback
This workbook shows how nonprofit organizations can make their direct mail programmes as effective a...
Full description
Libristo code: 04920324
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80 b
80 b
32.79
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This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.
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About the book
Full name
Building Your Direct Mail Program (The Excellence
Author
Gwyneth J. Lister
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
112
EAN
9780787955298
ISBN
0787955299
Libristo code
04920324
Publishers
John Wiley & Sons Inc
Weight
296
Dimensions
210 x 277 x 7
Categories
Economics, Finance, Business & Management
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Business & Management
>
Management & management techniques
>
Management of specific areas
>
Sales & marketing management
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