Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € GLS courier 4.99 € DPD courier 4.49 € DPD point 3.49 €

Contact

How to shop

Help

My account

▸ Empty :-(

Building Brands Directly

Stewart Pearson

Rachel Rubin

Jeffrey Melnick

Language

English

Book Hardback

Libristo code: 11537913

Publishers New York Univ Pr, February 1996

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost... Full description

Libristo code: 11537913

260 b

106.39 € VAT included

In stock at our supplier Shipping in 14-21 days

Delivery to Austria

Up to 30 days for returns

Customers also purchased

Alfa Talassemia e Haplotipos da Beta Globina em Doenca Falciforme Lysla Cardoso Sudário

Paperback

55.89 €

Revue de geographie Ludovic Drapeyron

Hardback

69.79 €

Puzzle 1000 Purrfekcyjny relaks 10983

Jigsaw puzzle

5.69 €

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In "Building Brands Directly," Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.