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Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a cen...
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Libristo code: 25355710
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161 b
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Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on bran
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About the book
Full name
Brands
Author
Jonathan E. Schroeder
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
390
EAN
9780367870171
ISBN
0367870177
Libristo code
25355710
Publishers
Taylor & Francis Ltd
Weight
730
Dimensions
156 x 234 x 18
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