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Brands
Language
English
English
Book
Paperback
Brands are probably the most valuable assets of most of today's international companies. It is now r...
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Libristo code: 01327031
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148 b
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Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.
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About the book
Full name
Brands
Author
John Murphy
Language
English
English
Binding
Book - Paperback
Date of issue
1997
Number of pages
224
EAN
9780333659090
ISBN
0333659090
Libristo code
01327031
Publishers
PALGRAVE MACMILLAN
Weight
387
Dimensions
155 x 235 x 19
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