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Brands and Gaming

Name: Brands and Gaming
Brand: Palgrave USA
SKU: 04778019
Price: 49.89 EUR
Availability: InStock
Author: David Nichols
ISBN: 9781403998972

The Computer Gaming Phenomenon and its Impact on Brands and Businesses

Language

English

Book Hardback

Libristo code: 04778019

Publishers Palgrave USA, November 2005

The computer gaming industry is bigger than the film and music industries and is growing faster than... Full description

Libristo code: 04778019

122 b

49.89 € VAT included

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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development