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Brandjack
Language
English
English
Book
Hardback
A strong internet presence is a huge boost to brand awareness, but interactivity and instant communi...
Full description
Libristo code: 02262017
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A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing over 90 engaging case studies, from BP to Beyonce, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.
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About the book
Full name
Brandjack
Author
Langley Quentin
Language
English
English
Binding
Book - Hardback
Date of issue
2014
Number of pages
307
EAN
9781137375353
ISBN
1137375353
Libristo code
02262017
Publishers
Palgrave Macmillan
Weight
514
Dimensions
137 x 224 x 23
Categories
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