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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Branding

Name: Branding
Brand: PALGRAVE MACMILLAN
SKU: 04595375
Price: 181.49 EUR
Availability: InStock
Author: John M. Murphy
ISBN: 9780333560761

A Key Marketing Tool

John M. Murphy

Language

English

Book Hardback

Libristo code: 04595375

Publishers PALGRAVE MACMILLAN, November 1991

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingu... Full description

Libristo code: 04595375

444 b

181.49 € VAT included

Low in stock at our supplier Shipping in 13-18 days

Delivery to Austria

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Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.