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Branding TV
Language
English
English
Book
Hardback
In an effort to halt increasing media competition and decreasing audience shares, Branding has becom...
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Libristo code: 10057263
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to
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About the book
Full name
Branding TV
Author
Walter McDowell, Alan Batten
Language
English
English
Binding
Book - Hardback
Date of issue
2016
Number of pages
336
EAN
9781138142671
ISBN
9781138142671
Libristo code
10057263
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
152 x 229
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