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Branding the Teleself

Name: Branding the Teleself
Brand: Lexington Books
SKU: 04668729
Price: 53.19 EUR
Availability: InStock
Author: Ernest A. Hakanen
ISBN: 9780739117347

Media Effects Discourse and the Changing Self

Ernest A. Hakanen

Language

English

Book Paperback

Libristo code: 04668729

Publishers Lexington Books, September 2010

Branding the Teleself is a discourse on the standard history social scientific study of media effect... Full description

Libristo code: 04668729

130 b

53.19 € VAT included

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Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.