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Branding Television
Language
English
English
Book
Paperback
This work examines why and how the UK and US television industries have turned towards branding as a...
Libristo code: 04411338
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130 b
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This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone.
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About the book
Full name
Branding Television
Author
Catherine Johnson
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
206
EAN
9780415548434
ISBN
0415548438
Libristo code
04411338
Publishers
Taylor & Francis Ltd
Weight
352
Dimensions
157 x 232 x 13
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