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Branding Cities
Language
English
English
Book
Hardback
Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a press...
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Libristo code: 06673188
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Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.
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About the book
Full name
Branding Cities
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
192
EAN
9780415965262
ISBN
9780415965262
Libristo code
06673188
Publishers
Taylor & Francis Ltd
Weight
496
Dimensions
155 x 237 x 19
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