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Branded Conservatives

Name: Branded Conservatives
Brand: Peter Lang Publishing Inc
SKU: 01209293
Price: 39.19 EUR
Availability: InStock
Author: COSGROVE
ISBN: 9780820474656

COSGROVE

Language

English

Book Paperback

Libristo code: 01209293

Publishers Peter Lang Publishing Inc, April 2007

This book argues that Conservatism has made good use of branding in its move from the fringes to the... Full description

Libristo code: 01209293

96 b

39.19 € VAT included

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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.