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Brand Valuation
Language
English
English
Book
Paperback
Brand Valuation sets out the economics and finance factors explaining the value and volatility of br...
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Libristo code: 19196103
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Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.
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About the book
Full name
Brand Valuation
Author
Luc (ESSEC Business School) Paugam, Andre, Paul (University of Lausanne, Switzerland), Philippe, Henri (Partner, Accuracy--Paris (France)), Harfouche,
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
184
EAN
9781138616899
ISBN
9781138616899
Libristo code
19196103
Publishers
Taylor & Francis Ltd
Weight
300
Dimensions
227 x 152 x 21
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