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Brand Transformation
Language
English
English
Book
Paperback
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking...
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Libristo code: 16619307
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180 b
180 b
73.39
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To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding change
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About the book
Full name
Brand Transformation
Author
Keith Glanfield
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
230
EAN
9781138064300
ISBN
9781138064300
Libristo code
16619307
Publishers
Taylor & Francis Ltd
Weight
406
Dimensions
235 x 406 x 15
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