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Brand the Future

Systematische Markenentwicklung im B2B

Language GermanGerman
Book Paperback
Book Brand the Future Thomas Gey
Libristo code: 12627884
Publishers Springer Gabler, November 2016
Dieses Buch zeigt anhand eines Best-Practice-Beispiels auf, wie eine Marke mit Dienstleistungspartne... Full description
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Dieses Buch zeigt anhand eines Best-Practice-Beispiels auf, wie eine Marke mit Dienstleistungspartnern systematisch entwickelt wurde und derzeit mit entsprechenden Marketingaktivit?ten konsequent weitergef?hrt wird. Von der strategischen Entwicklung bis hin zur Verdeutlichung der Markennutzen im Verkaufsgespr?ch werden wesentliche Handlungsschritte aufgezeigt, die eine entscheidende Wirkung auf die Markenwahrnehmung haben. Das Buch richtet sich vorwiegend an F?hrungskr?fte im B2B-Bereich, die einen Brandingprozess zu verantworten haben.

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About the book

Full name Brand the Future
Author Thomas Gey
Language German
Binding Book - Paperback
Date of issue 2016
Number of pages 217
EAN 9783658057640
ISBN 3658057645
Libristo code 12627884
Publishers Springer Gabler
Weight 367
Dimensions 170 x 244 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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