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Brand Revolution
Language
English
English
Book
Hardback
THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the my...
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Libristo code: 01212758
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122 b
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THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future.
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About the book
Full name
Brand Revolution
Author
Marie Claude Sicard
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
171
EAN
9781137019486
ISBN
1137019484
Libristo code
01212758
Publishers
Palgrave Macmillan
Weight
424
Dimensions
164 x 238 x 16
Categories
Economics, Finance, Business & Management
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Business & Management
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Sales & marketing
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Market research
Economics, Finance, Business & Management
>
Business & Management
>
Sales & marketing
>
Public relations
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