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Brand Power
Language
English
English
Book
Hardback
In this study, brand owners put forward their views on the power and importance of their brands. The...
Full description
Libristo code: 06546622
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240 b
240 b
97.89
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In this study, brand owners put forward their views on the power and importance of their brands. They cover subjects such as the importance of brand power and how to create, manage and value brand power. Contributions from academics, management consultants and marketing experts are also included.
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About the book
Full name
Brand Power
Author
Paul Stobart
Language
English
English
Binding
Book - Hardback
Date of issue
1994
Number of pages
271
EAN
9780333570135
ISBN
9780333570135
Libristo code
06546622
Publishers
PALGRAVE MACMILLAN
Weight
700
Dimensions
159 x 240 x 19
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