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Brings into focus the practice and applications of positioning strategy. This book contains cases an...
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Libristo code: 06505659
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Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
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About the book
Full name
Brand Positioning
Author
Subroto Sengupta
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
316
EAN
9780070581593
ISBN
9780070581593
Libristo code
06505659
Publishers
McGraw-Hill Education - Europe
Weight
508
Dimensions
151 x 228 x 19
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