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Brand Loyalty and Consumer Behavior
Generation Z in Central and Eastern Europe
Language
English
English
Book
Hardback
The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by a...
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Libristo code: 51145416
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513 b
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513 b
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The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.
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About the book
Full name
Brand Loyalty and Consumer Behavior
Language
English
English
Binding
Book - Hardback
Date of issue
2026
Number of pages
184
EAN
9781041145004
Libristo code
51145416
Publishers
Taylor & Francis Ltd
Weight
457
Dimensions
156 x 234
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