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Brand Journalism
Language
English
English
Book
Hardback
Responding to the newly-emerging trend of organisations hiring journalists to create content on thei...
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Libristo code: 02380607
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relatio
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About the book
Full name
Brand Journalism
Author
Andy Bull
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
278
EAN
9780415638098
ISBN
0415638097
Libristo code
02380607
Publishers
Taylor & Francis Ltd
Weight
690
Dimensions
156 x 234 x 20
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