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Brand Glossary
Language
English
English
Book
Paperback
Branding is a vital management function, yet brand language is varied, misunderstood and often abuse...
Full description
Libristo code: 04777975
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152 b
152 b
62.19
€
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Delivery to Austria
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Customers also purchased
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
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About the book
Full name
Brand Glossary
Author
Interbrand Group
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
141
EAN
9781403998095
ISBN
1403998094
Libristo code
04777975
Publishers
Palgrave USA
Weight
531
Dimensions
210 x 279 x 9
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