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Brand Evaluator. Real company example

Name: Brand Evaluator. Real company example
Brand: Grin Publishing
SKU: 05341609
Price: 16.0 EUR
Availability: InStock
Author: Maximiliane Gläsle
ISBN: 9783656718567

Abele Optik: Applied marketing and branding tools

Maximiliane Gläsle

Language

English

Book Paperback

Libristo code: 05341609

Publishers Grin Publishing, August 2014

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communicat... Full description

Libristo code: 05341609

39 b

16.00 € VAT included

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Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt), course: Branding for Service Excellence, language: English, abstract: The following paper is going to evaluate the performance of the brand Abele Optik and will give some recommendations what steps it should take to improve the customer's experience§and what it can do to bring it brand back on track. The aspect of the location and the interior design of the shops will not be evaluated.§A competitive analysis, an examination of the positioning of the brand and strategic recommendations are given in the paper. Moreover marketing and branding tools as for example perceptual maps and the brand pyramid are applied to rebuild the brand.