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Language
Polish
Polish
Book
Paperback
Pojęcie siły marki (brand equity) jest obecne w literaturze biznesowej od ponad trzech dekad. W tym...
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Libristo code: 43617313
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105 b
105 b
42.89
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Pojęcie siły marki (brand equity) jest obecne w literaturze biznesowej od ponad trzech dekad. W tym czasie pojawiło się mnóstwo propozycji ujęcia tematu z wielu różnych perspektyw, co znalazło swoje przełożenie na metodologie badawcze, zarówno akadem
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About the book
Full name
Brand Equity
Author
Kubuj Dariusz
Language
Polish
Polish
Binding
Book - Paperback
Date of issue
2023
Number of pages
420
EAN
9788301223250
ISBN
9788301223250
Libristo code
43617313
Publishers
Wydawnictwo Naukowe PWN
Weight
710
Dimensions
235 x 165
Categories
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