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Brand. Designed.

Name: Brand. Designed.
Brand: tredition
SKU: 49300007
Price: 38.95 EUR
Availability: InStock
Author: Steffen Wernsdörfer
ISBN: 9783384660053

Steffen Wernsdörfer

Language

German

Book Hardback

Libristo code: 49300007

Publishers tredition, July 2025

"Brand. Designed. Wie Corporate Design Marken unvergesslich macht"Ein inspirierendes Fachbuch für Ge... Full description

Libristo code: 49300007

95 b

38.95 € VAT included

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"Brand. Designed. Wie Corporate Design Marken unvergesslich macht"Ein inspirierendes Fachbuch für Gestaltende, Strateg:innen und alle, die Marken tiefgreifend verstehen und gestalten wollen.Dieses Buch beleuchtet die Kraft des Corporate Designs - als visuelle Übersetzung von Haltung, Identität und Markenstrategie.Anhand theoretischer, praxisnah erzählter Beispiele wird deutlich, wie Farbe, Typografie, Tonalität und Designsysteme Marken greifbar und emotional erlebbar machen.Dabei geht es nicht nur um Logos oder Styleguides, sondern um das große Ganze: um Design als strategisches Werkzeug für Vertrauen, Wiedererkennung und kulturelle Relevanz.Ein Muss für alle, die Marken nicht nur schöner machen wollen - sondern bedeutungsvoller.