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Brand Design

Strategien für die digitale Welt

Language GermanGerman
Book Paperback
Book Brand Design Andreas Baetzgen
Libristo code: 18640855
Publishers Schäffer-Poeschel, November 2017
Name, Logo, Claim, Farbe, Schrift, Bildwelt, Sound und Sprache sorgen für die Wiederkennung einer Ma... Full description
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59.99 € VAT included
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Name, Logo, Claim, Farbe, Schrift, Bildwelt, Sound und Sprache sorgen für die Wiederkennung einer Marke im Markt. Aber gelten die Codes auch in der digitalen Welt? Wie gelingt es einer Marke, sich der medienspezifischen Ästhetik von Facebook, Instagram, Pinterest und Snapchat anzupassen? Was passiert, wenn Menschen im Internet der Dinge durch Sprache und Bewegung interagieren? Das Handbuch beleuchtet alle Aspekte der aktuellen Herausforderungen. Im Mittelpunkt steht der Know-how-Transfer: Neben neuesten Erkenntnissen aus der Konsumentenforschung werden innovative Lösungen und Best Cases von von ausgewiesenen Experten praxisnah und fundiert erläutert. Die Themen : Kommunikationsdesign Corporate Design Experience Design Screendesign Strategisches Markenmanagement

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About the book

Full name Brand Design
Author Andreas Baetzgen
Language German
Binding Book - Paperback
Date of issue 2017
Number of pages 402
EAN 9783791039176
ISBN 3791039172
Libristo code 18640855
Publishers Schäffer-Poeschel
Weight 1114
Dimensions 176 x 30 x 244

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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