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Brand Communities
Begriff, Grundmodell und Implikationen. Diss. Mit e. Geleitw. v. Andreas Herrmann
Language
German
German
Book
Paperback
Rene Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten....
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Libristo code: 06858116
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135 b
135 b
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Rene Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen.
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About the book
Full name
Brand Communities
Author
Rene Algesheimer
Language
German
German
Binding
Book - Paperback
Date of issue
2004
Number of pages
507
EAN
9783824480906
ISBN
3824480905
Libristo code
06858116
Publishers
Deutscher Universitats-Verlag
Weight
646
Dimensions
148 x 210 x 28
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