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Brand Communication
Language
Italian
Italian
Book
Paperback
Nell'offrire un inquadramento sintetico ma esaustivo sul tema della gestione e comunicazione della m...
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Libristo code: 39019040
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64 b
64 b
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Nell'offrire un inquadramento sintetico ma esaustivo sul tema della gestione e comunicazione della marca, dapprima il libro illustra con chiarezza costrutti e concetti che definiscono il brand in letteratura, poi affronta in dettaglio le diverse fasi della vita della marca, e approfondisce la centralità del processo comunicativo nella progettazione di un brand forte e positivo.
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About the book
Full name
Brand Communication
Author
Veronica Gabrielli
Language
Italian
Italian
Binding
Book - Paperback
Date of issue
2014
Number of pages
254
EAN
9788815252425
Libristo code
39019040
Publishers
Il Mulino
Weight
290
Dimensions
206 x 143 x 16
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