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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wiel...
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Libristo code: 02966117
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113 b
113 b
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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
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About the book
Full name
Brand Avatar
Author
Alycia De Mesa
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
187
EAN
9781349299997
Libristo code
02966117
Publishers
Springer Palgrave Macmillan
Weight
286
Dimensions
155 x 235 x 11
