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Brand Analysis Axe - Consumer Behaviour Theories
Language
English
English
Book
Paperback
Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Econ...
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Libristo code: 01684779
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34 b
34 b
14.09
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Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contentsBrand OverviewSurvey Target GroupMaslow TheoryFreudian Personality TheoryInvolvement TheoryConclusionReferencesInternet SourcesEnlargement Range
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About the book
Full name
Brand Analysis Axe - Consumer Behaviour Theories
Author
Alena Kalkum, Isabel Reinhardt
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
30
EAN
9783656380177
ISBN
3656380171
Libristo code
01684779
Publishers
Grin Publishing
Weight
50
Dimensions
148 x 210 x 2
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