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Branchenreport Ausgabe 2/2014
Language
German
German
Book
Paperback
Im ersten Halbjahr 2014 investierten die Unternehmen brutto 13,2 Milliarden Euro in die Werbung. Das...
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Libristo code: 09521761
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54 b
54 b
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Im ersten Halbjahr 2014 investierten die Unternehmen brutto 13,2 Milliarden Euro in die Werbung. Das ist eine Steigerung von fast fünf Prozent gegenüber dem Vorjahr. Bei den Medien bleiben Online- und Fernsehwerbung Wachstumstreiber im deutschen Bruttowerbemarkt. Stärkste Mediengattung war TV mit einem Umsatz von fast sechs Milliarden Euro und einem Plus von rund neun Prozent. Werbestärkstes Unternehmen war Procter & Gamble. Die Autobauer verteidigten den ersten Platz im Ranking der werbestärksten Branchen.
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About the book
Full name
Branchenreport Ausgabe 2/2014
Author
Anja Schneider
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
20
EAN
9783737960212
ISBN
3737960216
Libristo code
09521761
Publishers
Gbi-Genios Verlag
Weight
54
Dimensions
178 x 254 x 2
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