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Boykottpartizipation
Entwicklung und Validierung eines Erklärungsmodells durch ein vollständig integriertes Forschungsdesign
Language
German
German
Book
Paperback
Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein...
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Libristo code: 03621427
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Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein umfassendes, empirisch validiertes Modell des politisch motivierten Kaufverhaltens, auf dessen Basis sich Implikationen für Manager und politische Akteure ableiten lassen.
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About the book
Full name
Boykottpartizipation
Language
German
German
Binding
Book - Paperback
Date of issue
2008
Number of pages
271
EAN
9783834914354
ISBN
3834914355
Libristo code
03621427
Publishers
Gabler Verlag
Weight
349
Dimensions
148 x 210 x 15
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