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Boomer Marketing
Language
English
English
Book
Paperback
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group i...
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Libristo code: 06673084
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Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of marketing and consumer behaviour.
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About the book
Full name
Boomer Marketing
Author
Ian Chaston
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
268
EAN
9780415489638
ISBN
9780415489638
Libristo code
06673084
Publishers
Taylor & Francis Ltd
Weight
438
Dimensions
156 x 233 x 15
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