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Competitors have always existed in business, but what if it were possible to render your competition...
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Libristo code: 16737114
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
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About the book
Full name
Analysis of W. Chan Kim and Renee Mauborgne's
Author
Andreas Mebert
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
98
EAN
9781912128426
ISBN
9781912128426
Libristo code
16737114
Publishers
Macat International Limited
Weight
116
Dimensions
132 x 198 x 6
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