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Blood and Whiskey - The Life and Times of Jack Daniel

Name: Blood and Whiskey - The Life and Times of Jack Daniel
Brand: John Wiley & Sons Inc
SKU: 04889257
Price: 26.19 EUR
Availability: InStock
Author: Peter Krass
ISBN: 9780471273929

Peter Krass

Language

English

Book Hardback

Libristo code: 04889257

Publishers John Wiley & Sons Inc, May 2004

The first-ever biography of the man who created America's most famous whiskey Born in Lynchburg, Ten... Full description

Libristo code: 04889257

64 b

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The first-ever biography of the man who created America's most famous whiskey Born in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands. Peter Krass (Hanover, NH) is the author of Carnegie (0-471-46883-5), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002.