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Beziehungstraining

Ein Seminardesign für PR-PraktikerInnen

Language GermanGerman
Book Paperback
Book Beziehungstraining Joachim E. Wald
Libristo code: 01954344
Publishers Disserta Verlag, February 2013
Das Management von Beziehungen wird in zeitgemäßen Definitionen als Hauptaufgabe der Public Relation... Full description
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Das Management von Beziehungen wird in zeitgemäßen Definitionen als Hauptaufgabe der Public Relations bezeichnet. Joachim E. Wald knüpft an diese Annahme an und betrachtet den Themenbereich Public Relations aus Sicht der zwischenmenschlichen Kommunikation. Diese ist der wesentlichste Aspekt beim Aufbau und der Pflege von Beziehungen.§Die Studie stellt zunächst Erfolgsfaktoren für eine gelungene Kommunikation vor und diskutiert diese. Das Herzstück der Untersuchung ist ein Seminardesign mit vielen Theorieinputs und praktischen Übungen, das die menschlichen Beziehungen in den Fokus rückt. Dieses Buch richtet sich vorwiegend an PR-BeraterInnen, GeschäftsführerInnen und PressesprecherInnen und bietet diesen ein Beziehungstraining für den Umgang mit ihren Stakeholdern.

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About the book

Full name Beziehungstraining
Author Joachim E. Wald
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 152
EAN 9783954251568
ISBN 3954251566
Libristo code 01954344
Publishers Disserta Verlag
Weight 191
Dimensions 148 x 210 x 8

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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