Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € GLS courier 4.99 € DPD courier 4.49 € DPD point 3.49 €

Contact

How to shop

Help

My account

▸ Empty :-(

Best Global Brands

Name: Best Global Brands
Brand: VDM Verlag
SKU: 06844221
Price: 41.59 EUR
Availability: InStock
Author: Julian Kutos
ISBN: 9783639376173

The Secret Recipes of Apple and Google

Julian Kutos

Language

English

Book Paperback

Libristo code: 06844221

Publishers VDM Verlag, September 2011

This book explains the definition of "best global brands", which is a term used in the Interbrand ra... Full description

Libristo code: 06844221

102 b

41.59 € VAT included

Print on demand Shipping in 17-27 days

Delivery to Austria

Up to 30 days for returns

Customers also purchased

Parrésia XIII. + XIV. collegium

Paperback

11.29 €

Les Dix Livres d'architecture Vitruve

Paperback

19.89 €

La bóveda y las voces ANDRES

Paperback

24.99 €

Investor Marketing Bernhard Ebel

Paperback

44.99 €

In einem Land vor unserer Zeit Anette Schaumlöffel

Paperback

13.00 €

Dotyková knížka do kočárku Kamarádi

Board book

5.39 €

Állatfarm George Orwell

Hardback

9.19 €

¡Al Diablo la Terapia! Jaime Arturo Ramirez Arvizu

Paperback

17.19 €

Coleccam DOS Documentos Estatutos E Memorias Da Academia Real Da Historia Portugueza ... Academia Real Da Hist Ria Portuguesa

Paperback

20.19 €

Documens Relatifs a Une Famille Vendeenne MORICET

Paperback

10.69 €

Proč hlupák zůstává hlupákem? David Lacko

Paperback

7.09 €

Einfache geometrische Übungen Peter Smith

Paperback

23.80 €

Camille Graeser und die Musik Fabian Czolbe

Hardback

29.80 €

Gato Negro Iturralde & Vargas

Paperback

10.59 €

Grecki kieszonkowy w podrozy Karin Spitzing

Paperback

4.99 €

Los ejercicios del ver : hegemonía audiovisual y ficción televisiva Jesús Martín-Barbero

Paperback

20.49 €

Comerio internacional : especificidad de factores y especialización productiva Zenón Jiménez Ridruejo

Paperback

18.79 €

Prontuario de la construcción (manual de tablas y fórmulas) Luis Fernández Ortega

Paperback

39.39 €

Innovar i preguntar: 50 respostes que canviaran la teva empresa (i a tu) FRANC PONTI

Paperback

17.19 €

Der große Auftritt 3 Violine. Bd.3 Andrea Holzer-Rhomberg

Sheet music

15.80 €

Trend - Filmtourismus Nicole Moser Christian Haselsberger

Paperback

19.99 €

Antibakterielle Therapie Friedrich W. Ahnefeld

Paperback

54.99 €

Traite de Droit Constitutionnel Leon Duguit

Paperback

26.39 €

Pflanzenkrankheiten Fritz Schönbeck

Paperback

44.99 €

This book explains the definition of "best global brands", which is a term used in the Interbrand ranking of 2010. The book covers how this ranking is created and who the current leaders are in terms of brand value. In 2010, two brands in particular proved to be highly successful: Google and Apple. The rest of the book discusses both Google and Apple's general business strategies, how they create new products and their marketing and advertising strategies over the last few years and analyses the keys to their success. A detailed analysis of their actions is necessary in order to discover a secret recipe behind their methodology. The conclusion discusses the "secret recipe" of both companies through a simple formula that can guide and give directions to other companies to enhance their success.