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Berufserfolg in Der Pr-Branche

Expressivitat, Instrumentalitat, Motivation

Language GermanGerman
Book Paperback
Book Berufserfolg in Der Pr-Branche Katrin Hassenstein
Libristo code: 02837355
Publishers Springer vs, October 2015
Katrin Hassenstein stellt die nach gängiger These den Frauen zugesprochenen besseren kommunikativen,... Full description
? points 110 b
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Katrin Hassenstein stellt die nach gängiger These den Frauen zugesprochenen besseren kommunikativen, empathischen und sozialen Fähigkeiten, die im feminisierten Berufsfeld Public Relations (PR) angeblich zu einem beruflichen Vorteil führen sollen, in den Fokus. Unter welchen konkreten Bedingungen machen Frauen und Männer im Berufsfeld Public Relations Karriere? Befragt wurden Pressesprecherinnen und Pressesprecher in Deutschland. Damit liefert die Autorin Erkenntnisse zum Zusammenhang zwischen geschlechtsspezifischen Persönlichkeitseigenschaften, der beruflichen Motivation und dem Berufserfolg weiblicher und männlicher PR-Praktiker.§

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About the book

Full name Berufserfolg in Der Pr-Branche
Author Katrin Hassenstein
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 215
EAN 9783658116521
ISBN 3658116528
Libristo code 02837355
Publishers Springer vs
Weight 454
Dimensions 148 x 210 x 13

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
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