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Behind Ethical Consumption

Name: Behind Ethical Consumption
Brand: Peter Lang AG, Internationaler Verlag der Wissenschaften
SKU: 10019229
Price: 82.79 EUR
Availability: InStock
Author: Gianluigi Guido
ISBN: 9783034300957

Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Gianluigi Guido

Language

English

Book Paperback

Libristo code: 10019229

Publishers Peter Lang AG, Internationaler Verlag der Wissenschaften, August 2009

This book presents five related studies, each dealing with the issue of the motivations behind ethic... Full description

Libristo code: 10019229

203 b

82.79 € VAT included

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This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.