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Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and res...
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Libristo code: 07426201
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Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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About the book
Full name
Be Unique or Be Ignored
Author
Marc H Rudov
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
166
EAN
9780974501734
ISBN
9780974501734
Libristo code
07426201
Publishers
MHR Enterprises
Weight
260
Dimensions
153 x 231 x 18
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