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Bau-Vertrieb
Language
German
German
Book
Paperback
§Das Buch behandelt die Grundlagen des Vertriebs aus einer Prozessperspektive. Es erörtert die Grund...
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Libristo code: 01531569
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85 b
85 b
34.80
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§Das Buch behandelt die Grundlagen des Vertriebs aus einer Prozessperspektive. Es erörtert die Grundbegriffe des Vertriebs, bevor es auf die Besonderheiten der Bauindustrie eingeht. Mit besonderen Fokus auf die Branche beleuchtet das Buch auch Unternehmen und Absatzmärkte. Die Hauptelemente des strategischen und operativen Vertriebs werden sowohl grundsätzlich als auch baubezogen aufgezeigt. Fallbeispiele aus der Bauwirtschaft tragen zur Verdeutlichung bei.
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About the book
Full name
Bau-Vertrieb
Author
Sammy Ziouziou, Jannes Viebrock
Language
German
German
Binding
Book - Paperback
Date of issue
2012
Number of pages
176
EAN
9783486712179
ISBN
3486712179
Libristo code
01531569
Publishers
Walter de Gruyter
Weight
295
Dimensions
170 x 244 x 10
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