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This book explores how and why humans are motivated to act§in the ways that they do. The chapters examine the origins of a given action rather§than their superficial appearance, which can often be misleading. Kovac integrates the existing§knowledge of the field of motivation into a greater theoretical framework by§adopting both analytical and holistic perspectives.§§This theoretical framework suggests that all human behaviour§evolves from the three fundamental underlying tendencies connected to the§concepts of control, affiliation and self-expression that are further modified§by the mechanism of balanced dual tension. These tendencies are conceptualised§as systems of interrelated psychological needs that guide and govern a variety§of human actions.§§As such, this book should be useful to upper-level students§and researchers of cognitive and social psychology and all scholars interested§in human motivation.§
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