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English
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B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerc...
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Libristo code: 04668125
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B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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About the book
Full name
B2B
Author
Michael Cunningham
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
224
EAN
9780738205229
ISBN
0738205222
Libristo code
04668125
Publishers
Perseus Books
Weight
319
Dimensions
152 x 235 x 15
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