Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € GLS courier 4.99 € DPD courier 4.49 € DPD point 3.49 €

Contact

How to shop

Help

My account

▸ Empty :-(

B2B Customer Experience

Name: B2B Customer Experience
Brand: KOGAN PAGE
SKU: 41392316
Price: 37.49 EUR
Availability: InStock
Author: Nicholas Hague
ISBN: 9781398608511

Nicholas Hague

Language

English

Book Paperback

Libristo code: 41392316

Publishers KOGAN PAGE, May 2023

Use this bestselling and practical guide to steer you through how to create exceptional customer exp... Full description

Libristo code: 41392316

92 b

37.49 € VAT included

In stock at our supplier Shipping in 14-21 days

Delivery to Austria

Up to 30 days for returns

Customers also purchased

Innovative B2B Marketing Simon Hall

Paperback

30.79 €

Innovation in Product Development and Marketing Process Md. Zainal Abedin

Paperback

27.99 €

Green Marketing: Opportunity for Innovation Jacquelyn A. Ottman

Paperback

15.39 €

Measuring Customer Experience Philipp Klaus

Paperback

47.19 €

The Fearless Organization Amy C. Edmondson

Hardback

19.79 €

B2B Customer Engagement Strategy Daniel D Prior

Paperback

67.89 €

Executive Presence Sylvia Hewlett

Hardback

18.59 €

Innovative Marketing Strategies Paul W. Stuart

Paperback

8.49 €

Turning the Flywheel Jim Collins

Paperback

9.19 €

B2B Ecommerce Gerrit Heinemann

Paperback

32.99 €

L'Histoire n°542 : 1776, La révolution américaine - Avril 2026 L'histoire

Printed items

8.29 €

Velká kniha numerologie Sabine Schieferleová

Book

14.59 €

Suche und finde! Jahreszeiten Christine Kugler

Board book

6.95 €

Karma skrytá v dlani Jon Saint-Germain

Paperback

9.69 €

Őszi örömök Lengyel Orsolya (Szerk.)

Paperback

9.29 €

Mach's einfach: Maker Kit Löten lernen Burkhard Kainka

Toy

32.99 €

Érettségi - Német - Feladatsorok az emelt szintű írásbeli vizsgára Dömők Szilvia

Book

10.19 €

Křížovky pro moji babičku

Paperback

10.79 €

Encens Green Tree Native Soul Sauge Blanche & Palo Santo - 15 grs

Toy

2.59 €

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.

B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.

Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.

Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.